Skip to main content

Retarget on LinkedIn

What This Playbook Helps You Do​

Use this playbook to retarget on LinkedIn with higher precision by combining Syft intent data, LinkedIn engagement, and ICP filters into a continuous Matched Audience workflow. This approach helps you warm high-fit accounts and contacts before downstream motions reach them through email sequences, LinkedIn outreach actions, and CRM or Slack plays. In practice, this creates a surround-sound ABM strategy where paid and outbound channels reinforce each other.

Walk-through Video​

Why LinkedIn Retargeting Needs Intent Signals​

Many B2B teams spend heavily on LinkedIn retargeting but still struggle to target only high-intent prospects. Native targeting often makes it hard to:

  • Retarget ICP-fit accounts and contacts with enough precision.
  • Build audiences from organic engagement signals, including engagement with employee or competitor content.
  • Segment based on depth of engagement, such as repeat docs visits plus pricing-page interest.

Syft solves this by letting you combine first-party website behavior and LinkedIn signals into one audience definition, then activate that audience in LinkedIn Ads.

Why This Works for Multi-Channel (Surround-Sound ABM)​

LinkedIn retargeting is most effective when it is used as a warming layer before outbound and lifecycle motions. When prospects repeatedly see relevant ads before your team reaches out, your email and LinkedIn outreach motions land with more context and brand familiarity.

This multi-channel outreach model helps teams:

  • Improve recognition before sales touches.
  • Increase reply and conversion rates from outbound motions.
  • Coordinate paid, sales, and CRM motions around the same intent-qualified audience.

How to Build the Audience in Syft​

  1. Go to Motions and create a new Motion.
  2. Choose the LinkedIn Ads action for audience activation.
  3. Add filters that combine:
    • Website intent signals.
    • LinkedIn engagement signals (including paid engagement data where available).
    • ICP fit criteria for accounts and contacts.
  4. Choose whether to generate a contact-level or account-level audience.
  5. Export the audience to Google Sheets in a LinkedIn-ready format so the audience can be uploaded as a Matched Audience list.
  6. Keep the Motion running so the audience is continuously updated over time.

For LinkedIn signal setup details, see LinkedIn integration and the Integrations page.

Launch in LinkedIn Ads​

  1. Open LinkedIn Ads and create a new Matched Audience.
  2. Select the appropriate list type (contact list or company list).
  3. Upload the file exported from your Syft-managed Google Sheet.
  4. Use this audience in retargeting campaigns designed to warm prospects before outbound motions.
  1. Detect and qualify intent with Syft filters (website + LinkedIn + ICP).
  2. Warm the audience through LinkedIn retargeting campaigns.
  3. Activate the same audience through outreach motions such as email sequences, LinkedIn outreach actions, and CRM or Slack alerts.

FAQ: Retargeting on LinkedIn with Syft​

How does LinkedIn retargeting warm prospects before outbound?​

It introduces your message to high-fit buyers before your direct outreach. When outbound motions run after that exposure, prospects are more likely to recognize your company and engage.

When should I use contact match vs account match?​

Use contact match when you want person-level precision and targeted follow-up. Use account match when you want broader account-based coverage and campaign scale.

Can this run continuously?​

Yes. A Syft Motion can continuously update the audience feed so your LinkedIn Matched Audience stays current as new qualified intent signals arrive.

What signals should I combine for best precision?​

Combine website intent depth, LinkedIn engagement signals, and ICP-fit filters. This helps you prioritize prospects who are both interested and a strong fit for your GTM strategy.